Convert Images to HTML (and Bypass Image Blocking)

Finally, a creative solution to image blocking in email marketing communications.

The Facts:

• 20% of email communications rendered invisible due to image blocking
• 30% of those recipients are unaware that images are even being blocked

The Solution:

• Our friends at StyleCampaign created an application that allows us to convert images into HTML.
• View Example | Forward Example
• Compete the form to learn more about having your images converted.

Pros:

• Converted artwork is 100% visible with images blocked
• Works in (almost) all email clients, see below
• Works in iPhone

Cons:

• The conversion will substantially increase file size, in megabytes.
• Does not work in Lotus Notes 6.5 or 7, but does work in versions 8.0 and 8.5.
• Images aren't clickable.

Recommended Usage:

• Logos
• Social media icons
• Calls-to-action or other visual cues
• Large scale pixel art

Takeaway:

• Why not use this technique if it helps you to better communicate with your customers.
• Kudos again go to Anna and Graeme at StyleCampaign.